The third-largest hotel company in the world, OYO Rooms, also known as OYO Hotels & Homes, offers pleasant lodging while ensuring that its clients in more than 80 countries are satisfied with the services it offers. The fastest-growing network of hotels, both offline and online, OYO Rooms was founded in 2013 by Ritesh Agarwal, one of the youngest entrepreneurs in India. He also serves as its founder and CEO. With its headquarters in Gurgaon, the company now employs over 17,000 people worldwide, with over 8000 of them based in India and South Asia. Within the past eight years, it has increased its global presence. Its outstanding marketing plan has ensured that it will always be a top hotel chain.
Ritesh Agarwal began his career at the age of 17, making him one of India’s youngest CEOs. Ritesh relocated to Delhi in 2011 with the goal of creating his own company. He soon began spending a lot of time travelling around India and staying in PGs or cheap hotels. He started Oravel Stays in 2012 as a result of these bad travel and lodging experiences.
Oyo Rooms to Oravel
Ritesh’s first business venture was Oravel Stays Pvt.Ltd. Oravel was created as a platform to make it possible to post and reserve both affordable and luxurious rooms.It was designed to be a location for bed & breakfast establishments, individual rooms, and serviced apartments that are looking for short- or medium rentals. When Agrawal discovered that a combination of bed and food was insufficient, Oravel was subsequently converted into OYO Rooms in 2013. He suggested standardising and reducing the cost of the lodging.
The largest network of branded low-cost hotels in India is called OYO rooms. More than 500 Indian cities, including major metros, regional hubs, vacation spots, and pilgrimage villages, already use it. They provide the lodgings to their customers while keeping a share of the earnings.
In India, a low-cost hotel aggregator is called OYO Rooms. OYO Rooms collaborates with hotels to bring standardised amenities to every room, such as free internet and breakfast, flat-screen televisions, pristine white bed sheets, brand-name toiletries, 6-inch showerheads, drinking glasses, etc.
OYO’s positioning, targeting, and segmentation
OYO combines segmentation tactics based on demographic, regional, and psychographic data to comprehend the shifting demands of clients in a cutthroat industry. The market is divided into the following categories by OYO:-
The OYO Townhouse caters to Millennial tourists.
Business travellers are catered to by OYO SilverKey.
OYO Vacation Homes caters to tourists who stay in beachfront accommodations or villas on far-off islands.
OYO Life offers housing options.
A product’s development process cannot function without a targeted strategy. For several product categories, OYO implements a varied targeting technique.
Airline passengers’ corporate affiliations
Excursions and journeys.
Seeking properly maintained properties for long-term rentals at a reasonable price are either college students or working professionals.
By giving its customers the following, OYO employs a value-based positioning approach.
Inexpensive hotels that are standard.
Productive luxury setting
Enhanced in-room services.
With the correct digital marketing strategies and the usage of resources, OYO, an established online hotel booking service in India, has enormous potential for growth. The OYO marketing tactics presented in this article are for the reader’s better comprehension. Moreover, to assist the reader in transforming their concepts into imaginative campaigns that they may use to their own businesses.