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  • Writer's pictureBrand Huk

Journey of Nestle




The Company began offering condensed milk as a fresh milk substitute in 1866. To avoid being outdone, Henri Nestlé created his own “farine lactée” and introduced it in Vevey, Switzerland. Baby meals and newborn formulae with milk as an ingredient were among Nestlé’s offerings. Nestlé provided condensed milk to Swiss chocolatier Daniel Peter in 1875, allowing him to create the first milk chocolate. Nestlé wouldn’t enter the chocolate business for another 20 years, though. In the meanwhile, the rivalry between Nestlé and the Anglo-Swiss firm intensified. Anglo-Swiss eventually merged with Nestlé in 1905 after its attempts to grow to the United States failed.By this time, Nestlé had plants located all throughout Europe, the United States, Australia, as well as in Singapore, Hong Kong, and Bombay. The firm faced challenges as condensed milk demand skyrocketed and supply fell when World War I broke out. As a result, Nestlé turned its attention to the United States and Australia, where additional operations were established. The change was so effective that by the conclusion of the war, output had doubled. The corporation saw a succession of ups and downs during the following 30 years. The 1929 Wall Street Crash was extremely damaging to so many other firms. The oldest chocolate manufacturer in Switzerland, Peter-Cailler-Kohler, was acquired by Nestlé in the 1920s. With the introduction of Milo to Australian markets, the next decade saw even more success.

Soon later, in 1938, there occurred a historic event, the results of which are likely currently stored in your kitchen cabinet. The first mass-market instant coffee, Nescafé, was introduced. It started when Nestlé was requested by the Brazilian government to do something with the massive amounts of extra coffee they were growing at the time. Following the Second World War, Nestlé once again widened its product offering by acquiring Alimentana, a Maggi soup-producing Swiss company. The 1950s saw the introduction of Nestea to the US market, which was swiftly followed by the explosive success of Nesquik. Both products went on to become best-sellers. At this period, Nestlé kept moving forward by acquiring frozen food companies, extending its line of food and drink items, and expanding into the pharmaceutical and cosmetic industries.

However, in 1977, Nestlé’s steady growth was halted when customers demanded a boycott over the company’s “aggressive” promotion of its breast milk alternatives. The World Health Assembly adopted the International Code of Marketing of Breast-milk Substitutes as a result of the boycott, which Nestlé ratified in 1984. This put an end to the boycott. One of the biggest corporate takeovers at the time, Nestlé purchases the Carnation Company for $3 billion the year after the boycott was completed. The first Nespresso capsules, which promoted the whole barista experience, were released a year later. Nestlé’s expansion is ongoing throughout the twenty-first century. By purchasing French and Italian companies, it expanded its mineral water operations. In 2002, it developed Nestlé Purina Petcare, which quickly became a major player in the pet food industry. In 2010, Kraft Foods’ frozen pizza was added to the company’s portfolio.


Although the firm has established several additional businesses, its earliest beginnings may be found in the Swiss town of Vevey, where a single individual wanted to make some money while offering a healthy alternative for moms who were unable to breastfeed. Since Henri Nestlé’s first foray into condensed milk 150 years ago, Nestlé has grown to become the largest food and beverage corporation in the world, doing business in 194 nations and manufacturing everything from face cream to dog food.


Reference:

Mowbray, S. (2017, May 13). A Brief History of the Nestlé Brand. Culture Trip. Retrieved October 20, 2022, from https://theculturetrip.com/europe/switzerland/articles/a-brief-history-of-the-nestle-brand/

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