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  • Writer's pictureBrand Huk

Story behind a cherished medicinal oil of india made from ayurvedic ingredients – indulekha Br

The group’s main product, Indulekha Bringha Oil, which was previously known as Indulekha Gold Hair Oil and was rebranded and relaunched as Indulekha Skin Care Oil in 2010–2011, was introduced in 2008–2009.The company’s founder, M. P. Anvar, came up with the name Mosons, which stands for Moosa and Sons in honour of his father Moosa. Since its launch in 2009, the Indulekha brand has accomplished this feat.

Indulekha now generates $400 crore in revenue yearly compared to the 350 crore it cost few years ago. Furthermore, it has extended across India from being a regional brand with a significant presence in Southern markets. Indulekha has a 100 crore dollar revenue as of March 2015 and a 30% EBITDA margin. When HUL bought it, it had already ventured into Maharashtra.

Fayas could establish his premium brand in Kerala on the premise that hair loss and hair fall are racially diverse, thus price shouldn’t be a factor is what they thought . That’s the reason why,  Indulekha Bringha Oil costs Rs 389 for a 100 ml bottle now latest by 2022. As the business expanded into new markets in 2012, such as Maharashtra and the Middle East, it hired Carat Media. In 2014, Fayas discussed potential developments and the introduction of a product differentiator with Thomas and Narayan. that’s when they came with self applicable comb style in the bottle, Since its release in 2014, sales of the bottle with a distinctive comb-shaped top have increased at a 30% rate.

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