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  • Writer's pictureBrand Huk

Story of a colorful cosmetics brand – ColorBar

Mr. Samir Modi started Colorbar Cosmetics in that year. Colorbar has managed to establish itself in the Indian cosmetics sector over the course of 10 years of operation. The brand offers a comprehensive line of feminine personal care items, including specialist items for the care of the face, lips, eyes, nails, and skin. Additionally, the business offers customized engraving on its items as gifts and mementos, along with unique bridal makeovers, and sells professional-grade beauty brushes and accessories.

The youngest son of Mr. K. K. Modi and Mrs. Bina Modi, Samir Modi was born in the month of December 1969. Entrepreneurship came to him fairly easily as a member of the business family that operated the two billion dollar Modi Enterprises, which were established by his grandfather Mr. Gujarmal Modi and developed by his father. Samir Modi left India after completing his education to travel to the United States to begin his professional career and earn a degree from Harvard Business School. Later, he returned to India and joined the family company, taking different responsibility roles inside the sizable conglomerate.

Samir Modi was always considering how he may start his own venture while still advancing the family brand and economic interests. With twelve items and 300 distributors, he launched the network marketing division of Modi Enterprises in 1996. Then, in 2003, when the executive running the family’s cosmetics section departed his position, he was given his chance to take over the division. He saw right away that the nation’s cosmetics sector had a lot of promise, and that with creative ideas and effective product placement in the market, he could grow his company to new heights.

In 2004, he introduced the Colorbar cosmetics line as a new cosmetics line. The goal was to alter the way that women shop for beauty items and to make his selections specifically for the Indian market while upholding the highest possible standards of quality.

Samir Modi’s brand Colorbar suffered in its early years, much like any new company endeavour into a sector where there are already established national and international companies. The lack of motivation and difficulties of developing a new personal care brand among the already well-known options readily available to the general public was hindering the growth of the firm, even though the goods were of an international grade.

The entire income was just 30 crore Indian rupees up to 2010, and there was practically any increase. Samir Modi was aware of the circumstance, but he had to balance it with his other business endeavours for Modi Enterprises, where he held important roles. Nevertheless, he made the crucial choice to bring on board proven experts from the industry.

Reena Chabra, a prominent veteran of the Indian cosmetics industry who formerly held executive positions at Lakme and Kaya Skin Clinic, was one of these crucial figures. He appointed her CEO of Colorbar. The company was given new life and its financial performance significantly increased with the restoration of enthusiasm and focus.

By 2013, Colorbar had developed into a cosmetics brand worth over $100 million, and customers had started to notice the business. The brand was positioned to stand for prestige among the general public, for goods that were of high quality yet fundamentally Indian, and for brands that possessed all the hallmarks of a global success. Instead of merely growing linearly, the emphasis moved to forging an identity for Colorbar that would set it out as “exclusive” and “different” from other competitive products.

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